THE DIGITAL WALLET CREEPS FORWARD

So far, the long-promised digital wallet has lagged behind expectations. Google Wallet, Square, Apple, and others have introduced electronic payment, loyalty, and couponing systems, but there’s no single solution that works everywhere and all of the time.

The most enticing component of the digital wallet, is transactional marketing—an area where Apple, in particular, is quietly making progress with its Passbook app. “There’s no reason why businesses should be handing out punch-out loyalty cards when they can use customer analytics to build a loyalty program that segments their best customers and markets to them individually

Source: CMO.com