Five trends that prove the power of (G)LOCAL innovation!

Don’t miss the free webinar at TrendWatching. Global Head of Trends & Insights, David Mattin, on Thursday 19th May at 16:00 CET for an exclusive free webinar as he explores the power of the GLOBAL BRAIN

Trends cross borders – local, regional, national – faster than ever.

Creating winning innovations isn’t about being first to a trend – it’s about applying the trend best. One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. (our latest Trend Briefing).REGISTER HERE

During this fast-paced 30 minute webinar, David will:

  • Explain how any trend – with origins in any corner of the globe – can offer HUGE opportunity when adapted around local context.
  • Dive into five opportunity-packed trends that traveled the globe, including ALL ON MESSAGING, NEW NORMAL and MULTITASK MADNESS.
  • Unveil game-changing innovations that demonstrate how smart brands such as Facebook, Transavia and Zara are already innovating to thrive in the GLOBAL BRAIN.
  • Empower you to adapt any trend around regional context – and generate winning products, services, campaigns and business models of your own.

Your customers are evolving AGAIN.

If you want to know where they’re heading tomorrow, start looking at the innovations being launched TODAY.

You want actionable foresight on where your customers are heading next. Regular readers will already know where we stand on how you can find it 😉

Since the year began, we’ve seen thousands of consumer-facing innovations pour in from every corner of the globe via TW:IN, our global network of switched-on spotters.

Why should you care? Because game-changing innovations create new customer expectations. And once created, new expectations spread across markets, industries and demographics. Eventually, they’ll spread all the way to your customers – and to your door!

And that’s why we’re about to dive in to 16 of the most expectation-rewiring innovations of 2016 so far. Your job is simple: for every innovation, strip out the underlying lesson for YOU about how customer’s expectations are changing.


Global e-Tailing 2025 – How will we shop in the future?

How will consumers shop online in the future?

Within its “Global E-Tailing 2025” study, Deutsche Post DHL shows in different scenarios which trends affect the development in the respective regions and how worldwide online commerce might develop in the next decade. More information:


The Scenarios

Global E-Tailing 2025

Future scenarios – four possible developments

Standard Article

By means of four future scenarios, the “Global E-Tailing 2025” study describes the role which electronic retailing will play in people’s lives in the year 2025, how international online retailing will change consumer behavior and thus the world of retailing as a whole, and what challenges the logistics industry will then be faced with. The four exploratory future scenarios have been developed on the basis of a global, medium-term perspective; they are not intended to be precise forecasts of the future. Rather, with the description of these future scenarios for the year 2025 the study aims to initiate a dialog about the future of electronic retailing and the implications for the logistics industry.

This look ahead to the future is enhanced by several essays written by well-known experts in the fields of research and practice and also by interviews with managers in the logistics and retail sectors. The primary focus here is on trends and developments which are already highly significant and which will have a growing influence on consumerism, retailing and logistics in the course of the next eleven years.

The study also examines a number of future-oriented best-practice solutions already implemented by Deutsche Post DHL in order to demonstrate the development capabilities which increased electronic retailing offers for the logistics industry.

The scenarios

The scenario method is an ideal means of developing alternative visions of the future. The objective is to spur people’s imagination and give them new perspectives. Accordingly, the scenarios do not simply carry the current situation forward into the future: they consciously reckon with upheavals and discontinuities. With this description of very diverse development paths, the future scenarios generate an awareness of possible changes in the business environment. They invite the reader to consider the risks and opportunities involved, as well as the strategies and possible courses of action. The result is a valuable mental exercise and a thought-provoking assessment of possible future developments.


Scenario 1 – Hybrid consumer behavior in convergent worlds of retailing

Against a background of moderate economic growth, the achievement-oriented society has been firmly established worldwide. In many of the developed economies, such as Australia, France or the United Kingdom, social contrasts have increased.

Technological progress has only been moderate. Smartphones and tablets are still people’s constant companions. They have flexible screens which can be rolled out, folded and flipped up. Interactive displays are ever-present in city streets, serving as interfaces to the virtual world. Retail companies offer their goods online and in stationary stores – multichannel retailing has become established. In many cases stores merely have the function of showrooms where customers can “experience” the goods. Prompt delivery to any specified location is a standard service. For all who can afford it, convenience is a decisive factor as far as shopping is concerned. But for the vast majority of people, it is still price which ultimately matters most.


Scenario 2 – Self-presentation in virtual communities

People are prospering. For the first time in history, a middle class with a comparatively strong purchasing power has developed worldwide. This has been accompanied by a shift in values, with the focus on leisure time rather than on work. Self-fulfillment and individual lifestyles are more important than success in one’s job. Trends are mainly set by international lifestyle communities. They have a strong influence on the shopping habits of broad sections of the public. Small, innovative online retailing platforms serve the different communities, while large online retailers and platforms take care of the mainstream market. Stationary retailing is principally focused on “experience” shopping.

So-called wearables are a standard feature of everyday life. One of the main purposes of this portable technology is to measure and optimize one’s own actions – in relation to nutrition or fitness, for example – and to continually exchange information and experience within the community. As a result of the boom in online retailing, the volume of goods transported by the logistics companies has increased substantially. To prevent complete gridlock, a number of conurbations have brought in stricter regulations for the delivery of goods.


Scenario 3 – Artificial intelligence in the digital retailing sphere

The main driving-force behind the global economy is the dynamism and innovative flair of information technology. People are living in a highly developed digital culture. Data glasses, smart contact lenses and other wearables have become indispensable parts of everyday life. Intelligent avatars serve as virtual shopping advisers. Often they act independently and “purchase” everyday goods, for example. Web shops adapt their offerings to customer profiles in real time; the avatars present supposedly interesting products to their users in “personal shopping hubs”. Stationary retailing and the showrooms of the online shops also operate with simulations which are tailored to customer’s requirements.

Same-day delivery is standard practice in major cities. Retailers and logistics companies can often predict requirements on the basis of precise customer data. They send off the goods – in some cases via automated solutions such as drones – even before the customer has ordered them.


Scenario 4 – Collaborative consumption in a regionalized retailing landscape

The global economy is stagnating. Trade barriers and high energy and raw material prices have led to a regionalization of the economy. People buy locally, as a rule. Sustainability and energy efficiency are the pivotal factors in shopping. Leasing and sharing models are therefore very common. The importance of personal possessions has diminished significantly for many people. Availability is what really matters.

Major online portals are mainly involved in leasing business. At regional and local level, a large proportion of swapping transactions are organized via smaller online platforms. Electronic equipment and consumer goods are modular in design so that their useful life can be prolonged. This facilitates both repair and maintenance. In addition to the traditional delivery solutions, the majority of logistics firms offers spare parts logistics as well as repair services.

What were the most powerful ideas of 2014? Watch this video recap of the Year in Ideas from TED

Check out the most powerful ideas 2014 with TED


What’s up for customer segmentation!

Time to throw out the traditional (and tired) demographic models of consumer behavior

10 consumer trends for 2015

Please enjoy the briefing on consumer trends 2015 from trend

The Internet of (caring) Things

Innovations that cares makes an impact

25 trends that will make some people millions!

Are you considering getting your own personal drone? Well maybe just not right now? But if the predictions of  investing gadfly James Altucher is right in his  posted “cheat sheet” for what you should be doing with your money based on a spotlighted handful of “demographic trends”. You now will have a better chance to know what investors could get behind.

This may not make you a billion dollars. But it shows where things are going.

Read more:

OR just browse through below:

1) Mobile payments

WHY: Reuters’ Emma Thomasson says the mobile payment market is now “fiercely competitive and growing,” citing moves by Google, Apple, and PayPal to launch products. Big box retailers also recently announced a joint digital wallet service called the Merchant Customer Exchange, or MCX. And it’s not just dollars: Crypto-payment group Circle said it would soon launch its first consumer product that it’s calling the Skype of payments. Also for what it’s worth, we also recently explained why you shouldn’t be using cash.

2) Therapy

WHY: Many Americans are getting older and/or more stressed. As a result, physical and mental therapy took the majority of the fastest-growing job occupations in the U.S. As Altucher noted, a growing number of baby boomers will start filling up more “special facilities” as well as requiring more treatment.

3) Batteries

WHY: While the fate of Tesla’s Gigafactory is now somewhat up in the air, a recent report from Navigant argues worldwide revenue from lithium-ion batteries for electric vehicles will grow from less than $6 billion in 2014 to $26.1 billion in 2023. “The shift to lithium ion represents a major endorsement of the ability of this chemistry to perform consistently in an automotive environment,” David Alexander, senior research analyst with Navigant Research says. “Most of the major automakers have introduced battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) models in the last two years, almost all of which use lithium ion batteries for onboard energy storage.” If even Bill O’Reilly is getting behind the potential for lithium ion-powered automobiles, you know this one’s only going to move up and to the right.

4) Solar storage

WHY: “Grid defection” is the word many utilities have begun to fear as homeowners move to become near-fully autonomous energy providers. A report from NanoMarkets says the global market for solar storage systems alone will be worth $2 billion by 2018. The adoption of lithium ion batteries in cars will help drive the cost of solar storage systems, most of which are basically repackaged l.i. batteries, downward.

5) Farmland

WHY: Despite some temporary declines, wealthy farmers and non-farming investors continue to plunk down money on crops, Reuters says. That’s because there remains healthy demand for what comes out of America’s breadbasket, especially from China. Check out this chart from the USDA showing forecasts for Chinese imports of soybeans and corn, both of which the U.S. is the largest exporter of. Insane 

6) Employed millennials

WHY: Yes, the numbers have been grim of late. But data show the slack is slowly draining out of the 25-34 cohort not in the labor force. As Matt Busigin points out in his Most Important Charts In The World selection, the data suggest “there is a long uptrend in 25-34 employment coming.”

7) Robots

WHY: In their new book “The Second Machine Age,” MIT Sloan professors Andrew McAfee and Erik Brynjolffson argue increasing automation of the labor force will be a permanent feature of the economy. Thus robot-makers like Kiva Systems, which built Amazon’s warehouse bots, stand to see receipts climb.

 8) Personal drones

WHY: A sub-trend of the above. Drones largely remain legal for personal use, and the market is now large enough that products are getting reviewed in the Wall Street Journal. Guangdong-based DJI, which makes drones for cameras, is among the most successful.

9) App stores

WHY: Chris Dixon argues that people have basically stopped using the mobile Web and now exclusively use apps. This means that the owners of app stores — that is to say, for now, the mobile phone developers — wield tremendous power. ” What if AOL or some other central gatekeeper had controlled the Web, and developers had to ask permission to create Google, YouTube, eBay, PayPal, Wikipedia, Twitter, Facebook, etc.? Sadly, this is where we’re headed on mobile.”

10) Personalized genetic testing

WHY: Shares in gene-testing companies like Myriad have seen some of the best performance of 2014. 23&me had seen strong consumer interest before the FDA temporarily halted sales of its testing kit. The company says it’s working with the agency to get its product back on the market.

11) Wearable tech

WHY: It’s getting to the point where you probably have a friend, or a friend of a friend, who owns a Nike FitBit, a Jawbone, or some other device tracking their personal health data.

12) Smart fabrics

WHY: There’s a company called SmartWeave whose product prevents sweat stains. There are also companies developing new smart uniforms for the military. The sector is constantly growing.

13) Uberification

WHY: Here’s a list of every company now offering on-demand personal services, via Steve Schlafman at RRS. There are more than 70. “The “uberification” of our economy signals a fundamental shift in the way that local services are discovered and fulfilled,” he writes.

14) Politics

WHY: The Supreme Court continues to loosen rules targeted at limiting the amount of money that can be spent on a political campaign. The Koch-brothers-backed group Americans For Prosperity spent $1.4 million on ad buys in Arkansas against Democrat incumbent Senator Mark Pryor, and has spent $30 million nationally, according to The Washington Post. Meanwhile, most members of Congress are now millionaires. There is no guarantee that you can earn a living off being a campaign manager, but the field is diversifying.

15) Reinsurance

WHY: The companies that insure the insurers have adjusted well to climate change and the climbing toll of natural disasters. “In 2011, the costliest year ever for loss claims thanks to floods in Thailand and the earthquake that caused the Fukushima disaster, the 40 largest reinsurers made pretax profits of $5.4 billion (U.S.), according to Standard & Poor’s,” says the Toronto Globe and Mail.

 16) Rents

WHY: Rents climbed 12% between 2009 and 2013 as the housing bubble pushed former homeowners into apartments. Seattle saw the largest YOY jump last year at 7.1% followed by San Francisco at 5.6%.

17) Online groceries

WHY: Online groceries generated more than $15 billion in sales last year. Amazon’s AmazonFresh is about to get expanded into Seattle, Los Angeles and San Francisco, and possibly a bunch more. Wal-Mart To Go has also already been up and running in the Bay Area, and just expanded to Denver.

18) Meal kits

WHY: You could have your groceries delivered to you — or you could have the ingredients for specific meals delivered in precise quantities and with detailed recipes. Blue Apron, the leading start-up in this field, now may be worth more than $500 million. Naturally, there are now at least a half-dozen other start-ups looking to edge their way into the space.


19) Cheap natural gas

WHY: Goldman Sachs recently ranked Cabot Oil and Gas as the most undervalued stock in the market, and cited a host of other energy companies as having an untapped upside. The forward curve on gas futures doesn’t climb above $5 any time soon.

20) Blockchain technology

WHY: We recently explained why people keep investing in Bitcoin despite many recent headaches in the Bitcoin ecosystem: Its underlying technology — the Blockchain — is being called the next Internet. The companies incorporating blockchain remain in their infancy, but the most prominent one, Ripple, continues to raise millions of dollars from outside investors.

21) Meteorology

WHY: On Nov. 1, agriculture giant Monsanto bought a 7-year-old firm called Climate Corporation for about $1 billion. Founded by two former Google employees, Climate Corporation might be described as the expression of the “big data” movement in the farming sector: It takes figures from hundreds of monitoring stations and publishes real-time weather forecasts. We have also seen an increasing number of commodities futures move on weather forecast releases.

22) 3-D printed organs

WHY: Researchers in Kentucky are on the verge of printing out the first-ever human heart. Medicine in general is becoming the major growth area in the 3-D printing field, as a significant part of the printer market remains confined to hobbyists.

23) Online luxury

WHY: Online luxury sales are growing twice as fast as the overall market, according to a new report from McKinsey. “Last year, online shopping ‘directly generated more than 13% of offline luxury sales and influenced another 28% of sales.’ Consumers typically purchase big ticket items in-person, leading many luxury retailers to overlook e-commerce,” BII’s Cooper Smith writes.

24) Rockets

WHY: Elon Musk and Jeff Bezos are paving the way for the first true “space age,” The SpaceReview’s R.D. Boozer writes. “SpaceX estimates that if they are able reach a point where the whole Falcon 9 rocket is recovered and repeatedly reused in such a manner, they may achieve launch costs for around one hundredth of what they currently are. If they successfully meet this ultimate challenge, then we are on the verge of the first true Space Age, with all of the spaceflights that have occurred before amounting to an expensive, decades-long process of baby steps leading to this new capability.”

25) Music streaming

WHY: The profitability models are still being worked out, but there is no doubt this is where the future of music lies. The purchase of music data service The Echo Nest by Spotify for an undisclosed amount signals where this is all going.

Read more: 

The long tail keeps wagging – Big Data just makes it stronger!

conceptualIn 2014 it may seem like a long long time ago that Wired Magazines Chris Anderson wrote his book The Long Tail. But with Big Data and the Collaboration Economy the relevance of his message just seems to become even more relevant. The communication and marketing gold lies in being able to serve the Long Tail! Visit Chris’ Long Tail  Blogg

Read more about the Long Tail and finding your target audiences