Five trends that prove the power of (G)LOCAL innovation!

Don’t miss the free webinar at TrendWatching. Global Head of Trends & Insights, David Mattin, on Thursday 19th May at 16:00 CET for an exclusive free webinar as he explores the power of the GLOBAL BRAIN

Trends cross borders – local, regional, national – faster than ever.

Creating winning innovations isn’t about being first to a trend – it’s about applying the trend best. One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. (our latest Trend Briefing).REGISTER HERE

During this fast-paced 30 minute webinar, David will:

  • Explain how any trend – with origins in any corner of the globe – can offer HUGE opportunity when adapted around local context.
  • Dive into five opportunity-packed trends that traveled the globe, including ALL ON MESSAGING, NEW NORMAL and MULTITASK MADNESS.
  • Unveil game-changing innovations that demonstrate how smart brands such as Facebook, Transavia and Zara are already innovating to thrive in the GLOBAL BRAIN.
  • Empower you to adapt any trend around regional context – and generate winning products, services, campaigns and business models of your own.

How Digital Darwinism Changed Customer Experience

Customer Experience is the sum of all engagements in the customer journey throughout their lifecycle. It’s not any one moment, it’s all the moments together. Digital disruption humanizes customer experience today because it forces us to see the breadcrumbs that people leave and ultimately the behaviors that they exhibit…and more so their preferences and interest etc. It allows businesses to see people for who they are and who they want to become.

The future of customer experience lies in the ability to read architect not only what the experience is and how to improve it and to remove friction, but also to reimagine what the experience could be based on how technology is changing us.

To survive in an era in digital Darwinism not just think differently but act differently. One such way is to build the equivalent of an innovation center  within the company. This is different than R&D. This is about looking at emerging trends and technologies and also the disruption or effect it has upon markets


Video: BRIAN SOLIS on What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect.  “While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a a one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in some way…”

How Digital Darwinism Changed Customer Experience